Archie Comics

VERONICA LODGE

Veronica Lodge is the only child of Hiram Lodge, the richest man in Riverdale, and his wife Hermione Lodge. She is called both by her name Veronica and her nicknames Ronnie and Ron. Bob Montana knew the Lodge family, because he had once painted a mural for them. Montana combined that name with actress Veronica Lake to create the character of Veronica Lodge. Her character was added in Pep Comics 38, just months after Archie Andrews, Betty Cooper, and Jughead Jones debuted, and just a few months before Reggie Mantle debuted. Veronica is an attractive girl with black hair, favoring expensive, up-to-the-minute fashion. In some comics, Mr. Lodge claimed that he moved his family to Riverdale in order to avoid Veronica becoming spoiled, like many of the children he knew and grew up with. His plan did not succeed as well as he had hoped, as Veronica is often depicted on spending sprees, in which she maxes out her credit cards. In one story she buys out every shoe store in Riverdale to prevent any other girl from buying a pair of shoes that she herself wanted. At time, Veronica's vain and conceited attitude infuriates her father to the point that he has to somehow "teach her a lesson" and Veronica is forced to get a job of some kind or loses access to Archie. She has also been spanked by her father several times for her behavior, sometimes in full view of everybody she knows. In the earliest Archie Comics, there were a few different 'Veronica origin' stories. In her debut story, in Pep #26, April 1942, Veronica was referred to as a 'sub-debutante', daughter of 'Money Bags' Lodge of Beacon Hill, who had just come to live in Riverdale. In Pep #31, September 1942, Veronica was revealed to have lived in Boston before coming to Riverdale. Her father Burton K. Lodge was introduced as a 'big shot Boston politician'. In Archie Comics #1 (Winter 1942), another version of Veronica's emigration to Riverdale is depicted. In this story, Veronica was referred to as 'the elusive sub-deb' and 'that girl from New York'. Archie had never met this 'society dame', but kept daydreaming about her, and wrote letters to her he never sent. Archie wrote to her asking her to a dance in Riverdale, and the letter got sent accidentally; he really wanted to ask Betty Cooper, and was only daydreaming. Even after he realized he had sent the letter, he did not think she would really come. Veronica accepted the invitation, thinking that a dance would be fun. At the time she apparently lived in New York with her mother, and she begged Mrs. Lodge to let her go to the Riverdale dance. Archie struggled trying to keep his dates with both girls, thus beginning their love triangle.