Today, Itsumi becomes a college student, but all she owns are her sailor uniform and pajamas. She's a college student, but she has no clothes. And no money. Elegant Daikanyama, edgy Shinjuku, plain Ochanomizu, what about Itsumi...? College students who dedicate their lives to designer brands cut back on books, movies, and meals to be fashionable. This is a story about the earnest daily lives of girls like Itsumi who don't belong in that fashionable world.
— Description from AniList community (anilist.co).